Finito Brand LLC was established on...

as a marketing and consulting company. Believing that sports, apparel, and accessories are sustainable vehicles for a scalable business, Finito Brand trademarked the Criminal head logo on...

Then the words Yuma Criminals was trademarked on...

The reason for securing these assets is to help teams, clubs, schools, nonprofit organizations, athletes, teachers, and select individuals raise needed funding. First at Yuma High School and then in the Yuma community. 

Several attempts have been made since 2006 to work with governing bodies and media outlets to share ways to get the members of the community to work together. All of these suggestions have been deflected or ignored. Finito Brand is now taking matters into its own hands.

By owning the trademark, Finito Brand has the right to stop the community from using Yuma Criminals and the logo on apparel and uniforms; including Yuma High School. Instead, we are asking the Yuma community and alumni to contribute to our Save A Criminal fundraiser. 

Our goal to raise a minimum of $250,000 in capital respresents 2500 individuals we plan to assist.

• This iconic and much loved logo is not reaching its full potential. If marketed correctly it could be utilized to do significantly more good.

• INTRODUCTION (April 1 - Jul 15)

• ESTABLISH/ IMPLEMENTATION (Jul - Nov)

• EVALUATION/MODIFICATIONS (Oct - Feb)

• EXPANSION (Jan - May)

FAQ

Q: How can Finito Brand trademark to Criminal head logo?

A: There was an application to trademark the logo filed on...but it was abandoned on...

Q: How can Finito Brand trademark Yuma Criminals?

A: There is no record of an application to trademark the words Yuma Criminals.

Q: Why did Finito Brand trademark Yuma Criminals and the Crim head logo?

A: The logo is unique and presents opportunites that other logos cannot. FB wantss create an athletic and academic network in Yuma, Arizona. Of course, to make money.

Q: How will Finito Brand help the Yuma community?

A: FB will work with the Yuma community establish better sports programs that can benefit teachers, schools, clubs, and other nonprofit organizations. 

Q: What will Finito Brand do with the donations raised?

A: Initially, 80% will be used to secure a credit line for sports and clubs in Yuma, Arizona. The remaining 20% will go towards working capitol to build the most efficient acaletic netwoork.

Q: Is Finito Brand going to stop Yuma High School from wearing their logo and name?

A: Having a trademark is an asset that allows FB to help the Yuma community including Yuma High School.

Q: What is Finito Brand going to do with the funds that are raised?

A:

Q: How will Finito Brand help teams, clubs, schools, teachers, athletes, individuals, and nonprofit organizations?

A: Committees will be established define the needs of each group. These committees will also offer solutions. Finito Brand will then facilitate the implementation of these ideas. Finito Brand will also offer solutions. **

Q: When will Finito Brand implement its plan? 

A: Crowd funding will go from April 1 to July 31, 2024. In June 2024 a committee will be established to represent the needs of Yuma High. No funds will be available to the community until August 2024.